Night Master

Firearms & Tactical • United Kingdomnightmaster.co.uk

Review data last updated August 10, 2026.

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Based on public reviews and response behavior.

Overall Score

66/100

−33.3 vs. last month4.83 ★ average rating · 511 reviews

Competitive Performance Rank

Among fully-analyzed Firearms & Tactical companies

#10of 61

Top 16% · Top Tier

#1 (best)#61 (worst)

#8Peer

#9Peer

#10This company

#11Peer

#12Peer

Overall Customer Sentiment

Category Leader

77% of reviews positive, 22% negative

77%

positive

Positive77%
Neutral1%
Negative22%

Sentiment Balance

Covering February 2023 — 15 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 67% of reviews in this period, with 33% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 488 reviews across the months with enough data to chart reliably (min 3/month), most recent: February 2023.

Sentiment has been holding steady over the period shown.

Theme Distribution

Share of theme mentions

Delivery Shipping

19.6%

Customer Support

19.4%

Product Quality

17.8%

Response Speed

16.3%

Loyalty

10.6%

Most feedback concerns Delivery Shipping.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

MEDIUM31/100

31/100

signal score

•Built from a negative-review share of 41.3% across this company's analyzed reviews.
•Recent reviews are less negative than earlier ones, which pulls the signal down.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.8avg rating

5★

91.6%

4★

4.3%

3★

1.4%

2★

1.4%

1★

1.4%

Based on 511 analyzed reviews. Sentiment is improving: 100.0% of reviews in the last three months were positive, compared with 50.0% in the three months before that.

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