Based on public reviews and response behavior.
100 reviews over 314 days (about 9.7 per month). Busiest month: 32% of reviews. Languages: en 90%, unknown 7%, da 1%.
Vaping & Smoking Alternatives average: score 63.2, rating 4.51 stars, reply rate 31.0%, over 497 ranked companies · benchmark 30 Oct 2026
Score
62.4
Industry average 63.2
0.8 below average
Rating
4.24
Industry average 4.51
0.27 below average
Reply rate
—
Industry average 31.0%
not measured
Among ranked Vaping & Smoking Alternatives companies
Only companies with enough recent, scoreable reviews are ranked.
70% of reviews positive, 28% negative
Covering August 2026 — 9 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 78% of reviews in this period, with 22% negative and 0% neutral.
Share of theme mentions
Themes from the 100 most recent reviews.
No weakness themes identified yet
Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 497 ranked companies in Vaping & Smoking Alternatives (benchmark 30 Oct 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
The company replies to 0% of reviews against an industry average of 31%. Unanswered negative reviews are the most visible gap on the profile; a short public reply within days closes it.
"Product Quality" is the strongest recurring theme in the reviews: 54 mentions with a sentiment score of 83.15/100. It is the claim customers already make for the company; use their wording in acquisition and onboarding.
