Everyone Does It

Vaping & Smoking Alternatives • United Kingdomeveryonedoesit.co.uk

Review data last updated August 10, 2026.

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Based on public reviews and response behavior.

Overall Score

48/100

4.45 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Vaping & Smoking Alternatives companies

#153of 173

Top 88% · Bottom Tier

#1 (best)#173 (worst)

#151Peer

#152Peer

#153This company

#154Peer

#155Peer

Overall Customer Sentiment

Below Average

74% of reviews positive, 25% negative

74%

positive

Positive74%
Neutral1%
Negative25%

Sentiment Balance

Covering July 2021 — 3 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 100% of reviews in this period, with 0% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 585 reviews across the months with enough data to chart reliably (min 3/month), most recent: July 2021.

Sentiment has been declining over the period shown.

Theme Distribution

Share of theme mentions

Delivery Shipping

21.8%

Product Quality

16.6%

Response Speed

15.2%

Customer Support

13.9%

Loyalty

11.3%

Most feedback concerns Delivery Shipping.

The most common complaint theme is Problem Resolution, making up 4.5% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

MEDIUM25/100

25/100

signal score

•Built from a negative-review share of 27.3% across this company's analyzed reviews.
•4 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•Recent reviews are less negative than earlier ones, which pulls the signal down.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.5avg rating

5★

81.7%

4★

4.5%

3★

1.7%

2★

1.5%

1★

10.7%

Based on 600 analyzed reviews. Sentiment is improving: 75.0% of reviews in the last three months were positive, compared with 33.3% in the three months before that.

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