BookOnline

Flight & Hotel Booking • United Statesbookonline.com

Review data last updated August 10, 2026.

Request Custom AnalysisSign up free to see everything

Based on public reviews and response behavior.

Overall Score

34/100

−8.2 vs. last month3.17 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Flight & Hotel Booking companies

#217of 225

Top 96% · Bottom Tier

#1 (best)#225 (worst)

#215Peer

#216Peer

#217This company

#218Peer

#219Peer

Overall Customer Sentiment

Below Average

44% of reviews positive, 54% negative

44%

positive

Positive44%
Neutral2%
Negative54%

Sentiment Balance

Covering October 2024 — 169 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 40% of reviews in this period, with 60% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 600 reviews across the months with enough data to chart reliably (min 3/month), most recent: October 2024.

Sentiment has been declining over the period shown.

Theme Distribution

Share of theme mentions

Pricing

24.1%

Onboarding

20.3%

Response Speed

13.1%

Customer Support

11.4%

Communication

7.2%

Most feedback concerns Pricing.

The most common complaint theme is Pricing, making up 24.1% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

HIGH69/100

69/100

signal score

•Built from a negative-review share of 63.3% across this company's analyzed reviews.
•8 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•Recent reviews are less negative than earlier ones, which pulls the signal down.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

3.2avg rating

5★

40.7%

4★

9.8%

3★

10.3%

2★

4.3%

1★

34.8%

Based on 600 analyzed reviews. Sentiment is improving: 61.1% of reviews in the last three months were positive, compared with 54.2% in the three months before that.

Unlock full insights