Birchbox UK

Cosmetics & Fragrance • United Kingdombirchbox.co.uk

Review data last updated August 10, 2026.

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Based on public reviews and response behavior.

Overall Score

33/100

2.29 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Cosmetics & Fragrance companies

#185of 191

Top 97% · Bottom Tier

#1 (best)#191 (worst)

#183Peer

#184Peer

#185This company

#186Peer

#187Peer

Overall Customer Sentiment

Below Average

45% of reviews positive, 54% negative

45%

positive

Positive45%
Neutral2%
Negative54%

Sentiment Balance

Covering October 2024 — 3 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 67% of reviews in this period, with 33% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 578 reviews across the months with enough data to chart reliably (min 3/month), most recent: October 2024.

Sentiment has been declining over the period shown.

Theme Distribution

Share of theme mentions

Delivery Shipping

16.3%

Customer Support

15.1%

Pricing

13.4%

Loyalty

13.3%

Communication

13.0%

Most feedback concerns Delivery Shipping.

The most common complaint theme is Delivery Shipping, making up 16.3% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

MEDIUM41/100

41/100

signal score

•Built from a negative-review share of 30.7% across this company's analyzed reviews.
•61 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•Recent reviews are less negative than earlier ones, which pulls the signal down.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

2.3avg rating

5★

24.3%

4★

5.3%

3★

3.7%

2★

8.7%

1★

58.0%

Based on 600 analyzed reviews. Sentiment is improving: 70.0% of reviews in the last three months were positive, compared with 16.7% in the three months before that.

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