NOTINO BE

Cosmetics & Fragrance • United Kingdomwww.notino.be

Review data last updated August 10, 2026.

Request Custom AnalysisSign up free to see everything

Based on public reviews and response behavior.

Overall Score

37/100

−3.4 vs. last month3.09 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Cosmetics & Fragrance companies

#183of 191

Top 96% · Bottom Tier

#1 (best)#191 (worst)

#181Peer

#182Peer

#183This company

#184Peer

#185Peer

Overall Customer Sentiment

Below Average

52% of reviews positive, 46% negative

52%

positive

Positive52%
Neutral2%
Negative46%

Sentiment Balance

Covering November 2024 — 12 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 50% of reviews in this period, with 50% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 600 reviews across the months with enough data to chart reliably (min 3/month), most recent: November 2024.

Sentiment has been holding steady over the period shown.

Theme Distribution

Share of theme mentions

Delivery Shipping

21.4%

Loyalty

15.0%

Pricing

13.3%

Customer Support

11.6%

Product Quality

10.4%

Most feedback concerns Delivery Shipping.

The most common complaint theme is Delivery Shipping, making up 21.4% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

HIGH49/100

49/100

signal score

•Built from a negative-review share of 29.3% across this company's analyzed reviews.
•18 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•The share of negative reviews has held steady over time, so the trend doesn't move the score.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

3.1avg rating

5★

48.0%

4★

2.7%

3★

2.3%

2★

4.5%

1★

42.5%

Based on 600 analyzed reviews. Sentiment is holding steady: 57.9% of reviews in the last three months were positive, compared with 57.5% in the three months before that.

Unlock full insights