Based on public reviews and response behavior.
601 reviews.
Cosmetics & Fragrance average: score 61.0, rating 4.31 stars, reply rate 37.2%, over 406 ranked companies · benchmark 8 Oct 2026
Score
31.6
Industry average 61.0
29.4 below average
Rating
2.64
Industry average 4.31
1.67 below average
Reply rate
—
Industry average 37.2%
not measured
Among ranked Cosmetics & Fragrance companies
Only companies with enough recent, scoreable reviews are ranked.
43% of reviews positive, 56% negative
Covering October 2024 — 10 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 10% of reviews in this period, with 90% negative and 0% neutral.
Share of theme mentions
Themes extracted from 601 analysed reviews.
No strength themes identified yet
Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 406 ranked companies in Cosmetics & Fragrance (benchmark 8 Oct 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
Customer sentiment around communication scores -0.212 — below neutral. This is the weakest performing topic area and the highest-impact area for improvement.
An overall score of 31.6 sits in the bottom quarter of about 400 ranked Cosmetics & Fragrance companies (25th percentile: 52, median: 60). The weakest topic and the reply rate are the two levers that move this score fastest.
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