Baked In

Food & Beverage • United Kingdombakedin.co.uk

Review data last updated August 16, 2026.

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Based on public reviews and response behavior.

Overall Score

57/100

4.71 ★ average rating · 601 reviews

Competitive Performance Rank

Among fully-analyzed Food & Beverage companies

#189of 551

Top 34% · Upper Half

#1 (best)#551 (worst)

#187Peer

#188Peer

#189This company

#190Peer

#191Peer

Overall Customer Sentiment

Above Average

90% of reviews positive, 10% negative

90%

positive

Positive90%
Neutral1%
Negative10%

Sentiment Balance

Covering June 2023 — 40 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 88% of reviews in this period, with 13% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 592 reviews across the months with enough data to chart reliably (min 3/month), most recent: June 2023.

Sentiment has been holding steady over the period shown.

Theme Distribution

Share of theme mentions

Product Quality

22.5%

Onboarding

14.4%

Delivery Shipping

14.1%

Loyalty

13.3%

Customer Support

11.4%

Most feedback concerns Product Quality.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

LOW2/100

2/100

signal score

•Built from a negative-review share of 10.0% across this company's analyzed reviews.
•1 review contain phrases that signal intent to leave, such as cancelling or switching provider.
•Recent reviews are less negative than earlier ones, which pulls the signal down.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.7avg rating

5★

85.9%

4★

7.5%

3★

1.7%

2★

1.7%

1★

3.3%

Based on 601 analyzed reviews. Sentiment is improving: 100.0% of reviews in the last three months were positive, compared with 0.0% in the three months before that.

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