Customereye

Animal Welfare Investigations Project

Charity & Fundraisingawip.org.uk

Review data last updated .

Based on public reviews and response behavior.

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200 reviews over 251 days (about 24 per month). Busiest month: 17% of reviews. Languages: en 100%.

Overall Score

51/100
−4.4 vs. last month4.92 ★ average rating · 200 reviews
51/100 from 200 reviews over 9 months, moderate confidence.

Charity & Fundraising average: score 60.7, rating 3.93 stars, reply rate 34.2%, over 40 ranked companies · benchmark 4 Oct 2026

Score

51.1

Industry average 60.7

9.6 below average

Rating

4.92

Industry average 3.93

0.99 above average

Reply rate

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Industry average 34.2%

not measured

Competitive Performance Rank

Among ranked Charity & Fundraising companies

#29of 40 ranked in Charity & Fundraising
Top 73% · Mid Pack
#1 (best)#40 (worst)
#27Peer
#28Peer
#29This company
#30Peer
#31Peer

Only companies with enough recent, scoreable reviews are ranked.

Overall Customer Sentiment

Mid Pack

67% of reviews positive, 32% negative

67%
positive
  • Positive67%
  • Neutral2%
  • Negative32%

Sentiment Balance

Covering September 2026 — 21 reviews, not the company's full review history.

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positive
  • Positive—
  • Neutral—
  • Negative—

Takeaway: Positive sentiment accounts for 71% of reviews in this period, with 29% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)
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Theme Distribution

Share of theme mentions

Customer Support
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Product Quality
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Loyalty
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How this analysis was produced

The figures on this page are calculated from a balanced sample of this company's reviews, spread across the period they were written rather than taken only from the most recent. The analysis identifies patterns across many reviews at once and is not intended as a judgement on any individual one. For a complete analysis covering all available feedback, using AI rather than automated rules, .

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