Customereye

Aptamil UK

Food & Beverage • United Kingdomaptaclub.co.uk

Review data last updated .

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Based on public reviews and response behavior.

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Overall Score

55/100
+3.6 vs. last month4.85 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Food & Beverage companies

#271of 551
Top 49% · Upper Half
#1 (best)#551 (worst)
#269Peer
#270Peer
#271This company
#272Peer
#273Peer

Overall Customer Sentiment

Above Average

86% of reviews positive, 13% negative

86%
positive
  • Positive86%
  • Neutral1%
  • Negative13%

Sentiment Balance

Covering November 2024 — 8 reviews, not the company's full review history.

—
positive
  • Positive—
  • Neutral—
  • Negative—

Takeaway: Positive sentiment accounts for 75% of reviews in this period, with 25% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 600 reviews across the months with enough data to chart reliably (min 3/month), most recent: November 2024.

Sentiment has been declining over the period shown.

Theme Distribution

Share of theme mentions

Product Quality
22.0%
Loyalty
17.8%
Pricing
17.1%
Customer Support
13.4%
Problem Resolution
8.3%

Most feedback concerns Product Quality.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

MEDIUM37/100
37/100
signal score
  • •Built from a negative-review share of 20.0% across this company's analyzed reviews.
  • •1 review contain phrases that signal intent to leave, such as cancelling or switching provider.
  • •Recent reviews are more negative than earlier ones, which pushes the signal up.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.8avg rating
5★
91.0%
4★
6.5%
3★
0.8%
2★
0.2%
1★
1.5%

Based on 600 analyzed reviews. Sentiment is slipping: 89.7% of reviews in the last three months were positive, compared with 97.9% in the three months before that.

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