Affirm

Lending & Consumer Finance • United Statesaffirm.com

Review data last updated August 16, 2026.

Request Custom AnalysisSign up free to see everything

Based on public reviews and response behavior.

Overall Score

40/100

−4.6 vs. last month2.26 ★ average rating · 2,273 reviews

Competitive Performance Rank

Among fully-analyzed Lending & Consumer Finance companies

#264of 275

Top 96% · Bottom Tier

#1 (best)#275 (worst)

#262Peer

#263Peer

#264This company

#265Peer

#266Peer

Overall Customer Sentiment

Below Average

38% of reviews positive, 60% negative

38%

positive

Positive38%
Neutral2%
Negative60%

Sentiment Balance

Covering August 2026 — 117 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 39% of reviews in this period, with 57% negative and 3% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 2,263 reviews across the months with enough data to chart reliably (min 3/month), most recent: August 2026.

Sentiment has been declining over the period shown.

Theme Distribution

Share of theme mentions

Customer Support

18.3%

Loyalty

15.8%

Pricing

11.3%

Communication

11.1%

Delivery Shipping

9.9%

Most feedback concerns Customer Support.

The most common complaint theme is Customer Support, making up 18.3% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

HIGH70/100

70/100

signal score

•Built from a negative-review share of 60.1% across this company's analyzed reviews.
•73 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•Recent reviews are less negative than earlier ones, which pulls the signal down.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

2.3avg rating

5★

26.7%

4★

2.2%

3★

3.8%

2★

5.5%

1★

61.8%

Based on 2,273 analyzed reviews. Sentiment is improving: 42.1% of reviews in the last three months were positive, compared with 29.4% in the three months before that.

Unlock full insights