Based on public reviews and response behavior.
100 reviews over 894 days (about 3.4 per month). Busiest month: 16% of reviews. Languages: en 96%, unknown 2%, da 1%.
These figures describe an earlier period, not the last 12 months.
Vaping & Smoking Alternatives average: score 63.2, rating 4.51 stars, reply rate 31.0%, over 497 ranked companies · benchmark 30 Oct 2026
Score
46.4
Industry average 63.2
16.8 below average
Rating
3.47
Industry average 4.51
1.04 below average
Reply rate
—
Industry average 31.0%
not measured
Not ranked
no reviews in the last 12 months
68% of reviews positive, 31% negative
Covering October 2020 — 14 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 21% of reviews in this period, with 79% negative and 0% neutral.
Share of theme mentions
Themes from the 100 most recent reviews.
Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 497 ranked companies in Vaping & Smoking Alternatives (benchmark 30 Oct 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
Sentiment has been declining (trajectory: -0.788). Review the worst months in the trend data to identify specific operational or product issues.
The company replies to 1% of reviews against an industry average of 31%. Unanswered negative reviews are the most visible gap on the profile; a short public reply within days closes it.
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