Based on public reviews and response behavior.
592 reviews over 592 days (about 30 per month). Busiest month: 58% of reviews — one month dominates this sample.
Vaping & Smoking Alternatives average: score 59.3, rating 4.37 stars, reply rate 30.2%, over 580 ranked companies · benchmark 8 Oct 2026
Score
52.7
Industry average 59.3
6.6 below average
Rating
4.66
Industry average 4.37
0.29 above average
Reply rate
—
Industry average 30.2%
not measured
Among ranked Vaping & Smoking Alternatives companies
Only companies with enough recent, scoreable reviews are ranked.
82% of reviews positive, 18% negative
Covering October 2024 — 5 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 60% of reviews in this period, with 40% negative and 0% neutral.
Half or more of these reviews arrived in a single month
Share of theme mentions
Themes extracted from 592 analysed reviews.
No weakness themes identified yet
Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 580 ranked companies in Vaping & Smoking Alternatives (benchmark 8 Oct 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
Sentiment has been declining (trajectory: -0.430). Review the worst months in the trend data to identify specific operational or product issues.
The company replies to 5% of reviews against an industry average of 30%. Unanswered negative reviews are the most visible gap on the profile; a short public reply within days closes it.
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