Based on public reviews and response behavior.
Among fully-analyzed Cosmetics & Fragrance companies
80% of reviews positive, 18% negative
Covering August 2024 — 11 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 91% of reviews in this period, with 0% negative and 9% neutral.
Showing 600 reviews across the months with enough data to chart reliably (min 3/month), most recent: August 2024.
Sentiment has been declining over the period shown.
Share of theme mentions
Most feedback concerns Product Quality.
The most common complaint theme is Communication, making up 6.1% of all theme mentions.
Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.
Star split and recent-versus-earlier sentiment.
Based on 600 analyzed reviews. Sentiment is improving: 78.6% of reviews in the last three months were positive, compared with 54.2% in the three months before that.
