Based on public reviews and response behavior.
600 reviews over 89 days (about 205 per month). Busiest month: 34% of reviews.
Cosmetics & Fragrance average: score 61.0, rating 4.31 stars, reply rate 37.2%, over 406 ranked companies · benchmark 7 Oct 2026
Score
52.2
Industry average 61.0
8.8 below average
Rating
4.75
Industry average 4.31
0.44 above average
Reply rate
—
Industry average 37.2%
not measured
Among ranked Cosmetics & Fragrance companies
Only companies with enough recent, scoreable reviews are ranked.
83% of reviews positive, 17% negative
Covering November 2024 — 15 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 67% of reviews in this period, with 33% negative and 0% neutral.
Share of theme mentions
Themes extracted from 600 analysed reviews.
Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 406 ranked companies in Cosmetics & Fragrance (benchmark 7 Oct 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
The company replies to 100% of reviews against an industry average of 37%. Public replies are read by prospects as well as reviewers; keep the cadence, and answer negative reviews first.
"Delivery Shipping" is the strongest recurring theme in the reviews: 428 mentions with a sentiment score of 79.50/100. It is the claim customers already make for the company; use their wording in acquisition and onboarding.
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