Based on public reviews and response behavior.
998 reviews over 63 days (about 482 per month). Busiest month: 51% of reviews — one month dominates this sample. Languages: en 84%, unknown 9%, es 5%.
Cosmetics & Fragrance average: score 61.0, rating 4.31 stars, reply rate 37.2%, over 406 ranked companies · benchmark 7 Oct 2026
Score
52.1
Industry average 61.0
8.9 below average
Rating
4.65
Industry average 4.31
0.34 above average
Reply rate
—
Industry average 37.2%
not measured
Among ranked Cosmetics & Fragrance companies
Only companies with enough recent, scoreable reviews are ranked.
78% of reviews positive, 22% negative
Covering July 2026 — 215 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 77% of reviews in this period, with 23% negative and 0% neutral.
Based on 3 months of reviews, too short to read a trend
Half or more of these reviews arrived in a single month
Share of theme mentions
Themes extracted from 998 analysed reviews.
No weakness themes identified yet
Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 406 ranked companies in Cosmetics & Fragrance (benchmark 7 Oct 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
The company replies to 7% of reviews against an industry average of 37%. Unanswered negative reviews are the most visible gap on the profile; a short public reply within days closes it.
"Customer Support" is the strongest recurring theme in the reviews: 557 mentions with a sentiment score of 89.30/100. It is the claim customers already make for the company; use their wording in acquisition and onboarding.
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