Based on public reviews and response behavior.
600 reviews over 1,523 days (about 12 per month). Busiest month: 5% of reviews.
Cosmetics & Fragrance average: score 61.0, rating 4.31 stars, reply rate 37.2%, over 406 ranked companies · benchmark 7 Oct 2026
Score
53.3
Industry average 61.0
7.7 below average
Rating
4.52
Industry average 4.31
0.21 above average
Reply rate
—
Industry average 37.2%
not measured
Among ranked Cosmetics & Fragrance companies
Only companies with enough recent, scoreable reviews are ranked.
83% of reviews positive, 16% negative
Covering July 2024 — 7 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 57% of reviews in this period, with 43% negative and 0% neutral.
Share of theme mentions
Themes extracted from 600 analysed reviews.
Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 406 ranked companies in Cosmetics & Fragrance (benchmark 7 Oct 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
The company replies to 3% of reviews against an industry average of 37%. Unanswered negative reviews are the most visible gap on the profile; a short public reply within days closes it.
"Delivery Shipping" is the strongest recurring theme in the reviews: 228 mentions with a sentiment score of 82.80/100. It is the claim customers already make for the company; use their wording in acquisition and onboarding.
