Cosmetics & Fragrance • United Kingdommargaretdabbs.co.uk
Review data last updated .
Based on public reviews and response behavior.
600 reviews over 221 days (about 83 per month). Busiest month: 17% of reviews.
Cosmetics & Fragrance average: score 61.0, rating 4.31 stars, reply rate 37.2%, over 406 ranked companies · benchmark 7 Oct 2026
Score
51.8
Industry average 61.0
9.2 below average
Rating
4.49
Industry average 4.31
0.18 above average
Reply rate
—
Industry average 37.2%
not measured
Among ranked Cosmetics & Fragrance companies
Only companies with enough recent, scoreable reviews are ranked.
81% of reviews positive, 18% negative
Covering November 2024 — 3 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 67% of reviews in this period, with 33% negative and 0% neutral.
Share of theme mentions
Themes extracted from 600 analysed reviews.
Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 406 ranked companies in Cosmetics & Fragrance (benchmark 7 Oct 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
An overall score of 51.8 sits in the bottom quarter of about 400 ranked Cosmetics & Fragrance companies (25th percentile: 52, median: 60). The weakest topic and the reply rate are the two levers that move this score fastest.
The company replies to 97% of reviews against an industry average of 37%. Public replies are read by prospects as well as reviewers; keep the cadence, and answer negative reviews first.
Included in the full report
Unlock the full report — $4.99