Based on public reviews and response behavior.
1,000 reviews over 139 days (about 219 per month). Busiest month: 33% of reviews. Languages: en 88%, unknown 9%, es 3%.
Cosmetics & Fragrance average: score 61.0, rating 4.31 stars, reply rate 37.2%, over 406 ranked companies · benchmark 7 Oct 2026
Score
52.1
Industry average 61.0
8.9 below average
Rating
4.67
Industry average 4.31
0.36 above average
Reply rate
—
Industry average 37.2%
not measured
Among ranked Cosmetics & Fragrance companies
Only companies with enough recent, scoreable reviews are ranked.
79% of reviews positive, 19% negative
Covering July 2026 — 120 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 78% of reviews in this period, with 21% negative and 2% neutral.
Based on 6 months of reviews, too short to read a trend
Share of theme mentions
Themes extracted from 1,000 analysed reviews.
No weakness themes identified yet
Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 406 ranked companies in Cosmetics & Fragrance (benchmark 7 Oct 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
The company replies to 5% of reviews against an industry average of 37%. Unanswered negative reviews are the most visible gap on the profile; a short public reply within days closes it.
"Customer Support" is the strongest recurring theme in the reviews: 557 mentions with a sentiment score of 88.75/100. It is the claim customers already make for the company; use their wording in acquisition and onboarding.
Included in the full report
Unlock the full report — $4.99