Based on public reviews and response behavior.
100 reviews over 396 days (about 7.7 per month). Busiest month: 50% of reviews — one month dominates this sample. Languages: en 99%, nl 1%.
Cosmetics & Fragrance average: score 60.6, rating 4.30 stars, reply rate 37.0%, over 380 ranked companies · benchmark 6 Oct 2026
Score
68.6
Industry average 60.6
8.0 above average
Rating
4.17
Industry average 4.30
0.13 below average
Reply rate
—
Industry average 37.0%
not measured
Among ranked Cosmetics & Fragrance companies
Only companies with enough recent, scoreable reviews are ranked.
82% of reviews positive, 18% negative
Covering February 2026 — 50 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 96% of reviews in this period, with 4% negative and 0% neutral.
Half or more of these reviews arrived in a single month
Share of theme mentions
Themes extracted from 100 analysed reviews.
Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 380 ranked companies in Cosmetics & Fragrance (benchmark 6 Oct 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
The company replies to 0% of reviews against an industry average of 37%. Unanswered negative reviews are the most visible gap on the profile; a short public reply within days closes it.
"Delivery Shipping" is the strongest recurring theme in the reviews: 47 mentions with a sentiment score of 73.30/100. It is the claim customers already make for the company; use their wording in acquisition and onboarding.
