Based on public reviews and response behavior.
600 reviews over 1,468 days (about 12 per month). Busiest month: 23% of reviews.
Cosmetics & Fragrance average: score 60.6, rating 4.30 stars, reply rate 37.0%, over 380 ranked companies · benchmark 6 Oct 2026
Score
64.7
Industry average 60.6
4.1 above average
Rating
4.22
Industry average 4.30
0.08 below average
Reply rate
—
Industry average 37.0%
not measured
Among ranked Cosmetics & Fragrance companies
Only companies with enough recent, scoreable reviews are ranked.
76% of reviews positive, 23% negative
Covering February 2024 — 10 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 70% of reviews in this period, with 30% negative and 0% neutral.
Share of theme mentions
Themes extracted from 600 analysed reviews.
No weakness themes identified yet
Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 380 ranked companies in Cosmetics & Fragrance (benchmark 6 Oct 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
The company replies to 5% of reviews against an industry average of 37%. Unanswered negative reviews are the most visible gap on the profile; a short public reply within days closes it.
"Loyalty" is the strongest recurring theme in the reviews: 226 mentions with a sentiment score of 78.05/100. It is the claim customers already make for the company; use their wording in acquisition and onboarding.
