Based on public reviews and response behavior.
600 reviews over 62 days (about 295 per month). Busiest month: 52% of reviews — one month dominates this sample.
Cosmetics & Fragrance average: score 61.0, rating 4.31 stars, reply rate 37.2%, over 406 ranked companies · benchmark 7 Oct 2026
Score
51.2
Industry average 61.0
9.8 below average
Rating
4.50
Industry average 4.31
0.19 above average
Reply rate
—
Industry average 37.2%
not measured
Among ranked Cosmetics & Fragrance companies
Only companies with enough recent, scoreable reviews are ranked.
78% of reviews positive, 20% negative
Covering November 2024 — 37 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 78% of reviews in this period, with 22% negative and 0% neutral.
Half or more of these reviews arrived in a single month
Share of theme mentions
Themes extracted from 600 analysed reviews.
Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 406 ranked companies in Cosmetics & Fragrance (benchmark 7 Oct 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
An overall score of 51.2 sits in the bottom quarter of about 400 ranked Cosmetics & Fragrance companies (25th percentile: 52, median: 60). The weakest topic and the reply rate are the two levers that move this score fastest.
The company replies to 25% of reviews against an industry average of 37%. Unanswered negative reviews are the most visible gap on the profile; a short public reply within days closes it.
Included in the full report
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