UPS Danmark

Shipping & Delivery • United Kingdomwww.ups.dk

Review data last updated August 16, 2026.

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Based on public reviews and response behavior.

Overall Score

20/100

+2.4 vs. last month1.52 ★ average rating · 674 reviews

Competitive Performance Rank

Among fully-analyzed Shipping & Delivery companies

#136of 143

Top 95% · Bottom Tier

#1 (best)#143 (worst)

#134Peer

#135Peer

#136This company

#137Peer

#138Peer

Overall Customer Sentiment

Below Average

19% of reviews positive, 80% negative

19%

positive

Positive19%
Neutral1%
Negative80%

Sentiment Balance

Covering August 2026 — 72 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 22% of reviews in this period, with 72% negative and 6% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 628 reviews across the months with enough data to chart reliably (min 3/month), most recent: August 2026.

Sentiment has been declining over the period shown.

Theme Distribution

Share of theme mentions

Delivery Shipping

27.2%

Customer Support

16.5%

Loyalty

12.1%

Response Speed

11.5%

Communication

9.6%

Most feedback concerns Delivery Shipping.

The most common complaint theme is Delivery Shipping, making up 27.2% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

HIGH82/100

82/100

signal score

•Built from a negative-review share of 80.3% across this company's analyzed reviews.
•6 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•Recent reviews are less negative than earlier ones, which pulls the signal down.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

1.5avg rating

5★

10.1%

4★

1.2%

3★

1.6%

2★

4.5%

1★

82.6%

Based on 674 analyzed reviews. Sentiment is improving: 20.1% of reviews in the last three months were positive, compared with 9.8% in the three months before that.

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