Unbiased

Lending & Consumer Finance • United Kingdomwww.unbiased.co.uk

Review data last updated August 11, 2026.

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Based on public reviews and response behavior.

Overall Score

58/100

−8.8 vs. last month4.03 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Lending & Consumer Finance companies

#125of 275

Top 45% · Upper Half

#1 (best)#275 (worst)

#123Peer

#124Peer

#125This company

#126Peer

#127Peer

Overall Customer Sentiment

Above Average

62% of reviews positive, 37% negative

62%

positive

Positive62%
Neutral2%
Negative37%

Sentiment Balance

Covering November 2024 — 15 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 60% of reviews in this period, with 40% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 600 reviews across the months with enough data to chart reliably (min 3/month), most recent: November 2024.

Sentiment has been improving over the period shown.

Theme Distribution

Share of theme mentions

Communication

20.5%

Customer Support

17.5%

Onboarding

16.3%

Response Speed

15.5%

Loyalty

10.7%

Most feedback concerns Communication.

The most common complaint theme is Pricing, making up 4.9% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

HIGH63/100

63/100

signal score

•Built from a negative-review share of 46.0% across this company's analyzed reviews.
•1 review contain phrases that signal intent to leave, such as cancelling or switching provider.
•Recent reviews are more negative than earlier ones, which pushes the signal up.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.0avg rating

5★

66.0%

4★

7.5%

3★

5.5%

2★

5.2%

1★

15.8%

Based on 600 analyzed reviews. Sentiment is slipping: 74.3% of reviews in the last three months were positive, compared with 81.8% in the three months before that.

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