ToursByLocals

Flight & Hotel Booking • Canadawww.toursbylocals.com

Review data last updated August 10, 2026.

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Based on public reviews and response behavior.

Overall Score

61/100

−21.4 vs. last month4.80 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Flight & Hotel Booking companies

#81of 225

Top 36% · Upper Half

#1 (best)#225 (worst)

#79Peer

#80Peer

#81This company

#82Peer

#83Peer

Overall Customer Sentiment

Above Average

95% of reviews positive, 5% negative

95%

positive

Positive95%
Neutral0%
Negative5%

Sentiment Balance

Covering October 2024 — 6 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 50% of reviews in this period, with 50% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 600 reviews across the months with enough data to chart reliably (min 3/month), most recent: October 2024.

Sentiment has been declining over the period shown.

Theme Distribution

Share of theme mentions

Loyalty

29.1%

Product Quality

28.8%

Customer Support

9.8%

Response Speed

7.0%

Pricing

6.7%

Most feedback concerns Loyalty.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

MEDIUM30/100

30/100

signal score

•Built from a negative-review share of 3.3% across this company's analyzed reviews.
•6 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•Recent reviews are more negative than earlier ones, which pushes the signal up.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.8avg rating

5★

94.5%

4★

0.0%

3★

0.7%

2★

0.8%

1★

4.0%

Based on 600 analyzed reviews. Sentiment is slipping: 36.4% of reviews in the last three months were positive, compared with 85.9% in the three months before that.

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