Target

Apparel & Fashionwww.target.com

Review data last updated August 16, 2026.

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Based on public reviews and response behavior.

Overall Score

49/100

−4.8 vs. last month2.70 ★ average rating · 1,150 reviews

Competitive Performance Rank

Among fully-analyzed Apparel & Fashion companies

#221of 330

Top 67% · Mid Pack

#1 (best)#330 (worst)

#219Peer

#220Peer

#221This company

#222Peer

#223Peer

Overall Customer Sentiment

Mid Pack

47% of reviews positive, 51% negative

47%

positive

Positive47%
Neutral2%
Negative51%

Sentiment Balance

Covering August 2026 — 313 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 63% of reviews in this period, with 36% negative and 2% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 1,150 reviews across the months with enough data to chart reliably (min 3/month), most recent: August 2026.

Sentiment has been improving over the period shown.

Theme Distribution

Share of theme mentions

Customer Support

16.5%

Loyalty

16.0%

Delivery Shipping

14.4%

Product Quality

11.4%

Pricing

9.5%

Most feedback concerns Customer Support.

The most common complaint theme is Customer Support, making up 16.5% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

HIGH61/100

61/100

signal score

•Built from a negative-review share of 51.3% across this company's analyzed reviews.
•23 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•Recent reviews are less negative than earlier ones, which pulls the signal down.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

2.7avg rating

5★

36.9%

4★

3.7%

3★

3.5%

2★

4.7%

1★

51.2%

Based on 1,150 analyzed reviews. Sentiment is improving: 72.2% of reviews in the last three months were positive, compared with 21.6% in the three months before that.

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