Customereye

Superlec Direct

Appliances & Home Electronics • United Kingdomwww.superlecdirect.com

Review data last updated .

Based on public reviews and response behavior.

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Overall Score

42/100
−3.5 vs. last month4.08 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Appliances & Home Electronics companies

#161of 189
Top 85% · Bottom Tier
#1 (best)#189 (worst)
#159Peer
#160Peer
#161This company
#162Peer
#163Peer

Overall Customer Sentiment

Below Average

62% of reviews positive, 37% negative

62%
positive
  • Positive62%
  • Neutral1%
  • Negative37%

Sentiment Balance

Covering November 2024 — 229 reviews, not the company's full review history.

positive
  • Positive
  • Neutral
  • Negative

Takeaway: Positive sentiment accounts for 60% of reviews in this period, with 39% negative and 1% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 600 reviews across the months with enough data to chart reliably (min 3/month), most recent: November 2024.

Sentiment has been holding steady over the period shown.

Theme Distribution

Share of theme mentions

Delivery Shipping
24.1%
Response Speed
15.5%
Pricing
12.8%
Product Quality
12.4%
Customer Support
11.9%

Most feedback concerns Delivery Shipping.

The most common complaint theme is Delivery Shipping, making up 24.1% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

HIGH53/100
53/100
signal score
  • Built from a negative-review share of 47.0% across this company's analyzed reviews.
  • 3 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.1avg rating
5
71.3%
4
3.7%
3
4.2%
2
3.7%
1
17.2%

Based on 600 analyzed reviews.

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