Based on public reviews and response behavior.
600 reviews over 525 days (about 35 per month). Busiest month: 10% of reviews.
Firearms & Tactical average: score 59.1, rating 4.41 stars, reply rate 24.3%, over 156 ranked companies · benchmark 6 Oct 2026
Score
60.5
Industry average 59.1
1.4 above average
Rating
4.33
Industry average 4.41
0.08 below average
Reply rate
—
Industry average 24.3%
not measured
Among ranked Firearms & Tactical companies
Only companies with enough recent, scoreable reviews are ranked.
66% of reviews positive, 32% negative
Covering October 2024 — 20 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 70% of reviews in this period, with 30% negative and 0% neutral.
Share of theme mentions
Themes extracted from 600 analysed reviews.
Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 156 ranked companies in Firearms & Tactical (benchmark 6 Oct 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
Sentiment has been declining (trajectory: -0.213). Review the worst months in the trend data to identify specific operational or product issues.
The company replies to 5% of reviews against an industry average of 24%. Unanswered negative reviews are the most visible gap on the profile; a short public reply within days closes it.
