Based on public reviews and response behavior.
100 reviews over 1,820 days (about 1.7 per month). Busiest month: 9% of reviews. Languages: en 99%, de 1%.
Firearms & Tactical average: score 59.1, rating 4.41 stars, reply rate 24.3%, over 156 ranked companies · benchmark 6 Oct 2026
Score
49.0
Industry average 59.1
10.1 below average
Rating
4.37
Industry average 4.41
0.04 below average
Reply rate
—
Industry average 24.3%
not measured
Among ranked Firearms & Tactical companies
Only companies with enough recent, scoreable reviews are ranked.
68% of reviews positive, 31% negative
Covering January 2025 — 3 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 0% of reviews in this period, with 100% negative and 0% neutral.
Share of theme mentions
Themes extracted from 100 analysed reviews.
Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 156 ranked companies in Firearms & Tactical (benchmark 6 Oct 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
Sentiment has been declining (trajectory: -0.175). Review the worst months in the trend data to identify specific operational or product issues.
An overall score of 49.0 sits in the bottom quarter of about 160 ranked Firearms & Tactical companies (25th percentile: 52, median: 58). The weakest topic and the reply rate are the two levers that move this score fastest.
