Based on public reviews and response behavior.
100 reviews over 1,948 days (about 1.6 per month). Busiest month: 42% of reviews. Languages: en 97%, unknown 2%, ca 1%.
Firearms & Tactical average: score 59.1, rating 4.41 stars, reply rate 24.3%, over 156 ranked companies · benchmark 6 Oct 2026
Score
47.9
Industry average 59.1
11.2 below average
Rating
4.07
Industry average 4.41
0.34 below average
Reply rate
—
Industry average 24.3%
not measured
Among ranked Firearms & Tactical companies
Only companies with enough recent, scoreable reviews are ranked.
70% of reviews positive, 29% negative
Covering October 2024 — 4 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 50% of reviews in this period, with 50% negative and 0% neutral.
Share of theme mentions
Themes extracted from 100 analysed reviews.
Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 156 ranked companies in Firearms & Tactical (benchmark 6 Oct 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
Sentiment has been declining (trajectory: -0.456). Review the worst months in the trend data to identify specific operational or product issues.
An overall score of 47.9 sits in the bottom quarter of about 160 ranked Firearms & Tactical companies (25th percentile: 52, median: 58). The weakest topic and the reply rate are the two levers that move this score fastest.
