Based on public reviews and response behavior.
Among fully-analyzed Apparel & Fashion companies
38% of reviews positive, 61% negative
Covering July 2026 — 3 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 33% of reviews in this period, with 67% negative and 0% neutral.
Showing 968 reviews across the months with enough data to chart reliably (min 3/month), most recent: July 2026.
Sentiment has been holding steady over the period shown.
Share of theme mentions
Most feedback concerns Customer Support.
The most common complaint theme is Customer Support, making up 21.6% of all theme mentions.
Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.
Star split and recent-versus-earlier sentiment.
Based on 975 analyzed reviews. Sentiment is slipping: 25.9% of reviews in the last three months were positive, compared with 70.0% in the three months before that.