Customereye

Safe

Home & Living • United Kingdomwww.safe.co.uk

Review data last updated .

Request Custom AnalysisSign up free to see everything

Based on public reviews and response behavior.

Tip: Tap or click the ⓘ icons to learn how to read each section. Expand cards for evidence.

Overall Score

34/100
−55.6 vs. last month2.77 ★ average rating · 1,050 reviews

Competitive Performance Rank

Among fully-analyzed Home & Living companies

#651of 675
Top 96% · Bottom Tier
#1 (best)#675 (worst)
#649Peer
#650Peer
#651This company
#652Peer
#653Peer

Overall Customer Sentiment

Below Average

45% of reviews positive, 53% negative

45%
positive
  • Positive45%
  • Neutral1%
  • Negative53%

Sentiment Balance

Covering August 2026 — 3 reviews, not the company's full review history.

—
positive
  • Positive—
  • Neutral—
  • Negative—

Takeaway: Positive sentiment accounts for 0% of reviews in this period, with 100% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 984 reviews across the months with enough data to chart reliably (min 3/month), most recent: August 2026.

Sentiment has been declining over the period shown.

Theme Distribution

Share of theme mentions

Customer Support
19.0%
Loyalty
14.0%
Product Quality
12.1%
Communication
10.9%
Problem Resolution
10.6%

Most feedback concerns Customer Support.

The most common complaint theme is Customer Support, making up 19.0% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

HIGH88/100
88/100
signal score
  • •Built from a negative-review share of 53.4% across this company's analyzed reviews.
  • •23 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
  • •Recent reviews are more negative than earlier ones, which pushes the signal up.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

2.8avg rating
5★
37.4%
4★
4.9%
3★
3.5%
2★
5.8%
1★
48.4%

Based on 1,050 analyzed reviews. Sentiment is slipping: 60.0% of reviews in the last three months were positive, compared with 75.0% in the three months before that.

Unlock full insights

Sign up to view detailed data and analysis