Customereye

Sunderland AFC Online Store

General Retail & Marketplaceswww.safcstore.com

Review data last updated .

Based on public reviews and response behavior.

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199 reviews over 56 days (about 108 per month). Busiest month: 95% of reviews — one month dominates this sample. Languages: en 99%, nl 1%, sv 1%.

Overall Score

50/100
Short observation window (56 days)
+14.1 vs. last month4.38 ★ average rating · 199 reviews
50/100 from 199 reviews over 2 months, limited confidence. trend not shown: window under six months. one month holds 95% of the reviews.

General Retail & Marketplaces average: score 64.8, rating 4.32 stars, reply rate 35.5%, over 3,027 ranked companies · benchmark 23 Oct 2026

Score

49.5

Industry average 64.8

15.3 below average

Rating

4.38

Industry average 4.32

0.06 above average

Reply rate

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Industry average 35.5%

not measured

Competitive Performance Rank

Among ranked General Retail & Marketplaces companies

#2622of 3027 ranked in General Retail & Marketplaces
Top 87% · Bottom Tierup 526 from last month
#1 (best)#3027 (worst)
#2620Peer
#2621Peer
#2622This company
#2623Peer
#2624Peer

Only companies with enough recent, scoreable reviews are ranked.

Overall Customer Sentiment

Below Average

75% of reviews positive, 24% negative

75%
positive
  • Positive75%
  • Neutral1%
  • Negative24%

Sentiment Balance

Covering September 2026 — 9 reviews, not the company's full review history.

—
positive
  • Positive—
  • Neutral—
  • Negative—

Takeaway: Positive sentiment accounts for 89% of reviews in this period, with 11% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)
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Based on 2 months of reviews, too short to read a trend

Half or more of these reviews arrived in a single month

Theme Distribution

Share of theme mentions

Delivery Shipping
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Product Quality
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Response Speed
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Loyalty
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Communication
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How this analysis was produced

The figures on this page come from the most recent reviews this company received, up to a per-company limit, so the period they cover depends on how quickly this company receives reviews: a busy company's sample may span only a few weeks, a quieter company's may span years. The window actually covered is stated above with the score. The analysis identifies patterns across many reviews at once and is not intended as a judgement on any individual one. For a complete analysis covering all available feedback, using AI rather than automated rules, .

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