Based on public reviews and response behavior.
600 reviews over 100 days (about 183 per month). Busiest month: 37% of reviews.
Cosmetics & Fragrance average: score 61.0, rating 4.31 stars, reply rate 37.2%, over 406 ranked companies · benchmark 7 Oct 2026
Score
54.7
Industry average 61.0
6.3 below average
Rating
4.62
Industry average 4.31
0.31 above average
Reply rate
—
Industry average 37.2%
not measured
Among ranked Cosmetics & Fragrance companies
Only companies with enough recent, scoreable reviews are ranked.
87% of reviews positive, 13% negative
Covering November 2024 — 26 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 89% of reviews in this period, with 12% negative and 0% neutral.
Share of theme mentions
Themes extracted from 600 analysed reviews.
Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 406 ranked companies in Cosmetics & Fragrance (benchmark 7 Oct 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
Sentiment has been declining (trajectory: -0.223). Review the worst months in the trend data to identify specific operational or product issues.
The company replies to 2% of reviews against an industry average of 37%. Unanswered negative reviews are the most visible gap on the profile; a short public reply within days closes it.
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