Based on public reviews and response behavior.
530 reviews over 731 days (about 22 per month). Busiest month: 11% of reviews.
Cosmetics & Fragrance average: score 60.6, rating 4.30 stars, reply rate 37.0%, over 380 ranked companies · benchmark 6 Oct 2026
Score
62.8
Industry average 60.6
2.2 above average
Rating
4.15
Industry average 4.30
0.15 below average
Reply rate
—
Industry average 37.0%
not measured
Among ranked Cosmetics & Fragrance companies
Only companies with enough recent, scoreable reviews are ranked.
72% of reviews positive, 27% negative
Covering August 2021 — 10 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 100% of reviews in this period, with 0% negative and 0% neutral.
Share of theme mentions
Themes extracted from 530 analysed reviews.
Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 380 ranked companies in Cosmetics & Fragrance (benchmark 6 Oct 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
Customer sentiment around communication scores -0.110 — below neutral. This is the weakest performing topic area and the highest-impact area for improvement.
The company replies to 3% of reviews against an industry average of 37%. Unanswered negative reviews are the most visible gap on the profile; a short public reply within days closes it.
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