Based on public reviews and response behavior.
Among fully-analyzed Apparel & Fashion companies
68% of reviews positive, 30% negative
Covering October 2024 — 16 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 56% of reviews in this period, with 44% negative and 0% neutral.
Showing 600 reviews across the months with enough data to chart reliably (min 3/month), most recent: October 2024.
Sentiment has been holding steady over the period shown.
Share of theme mentions
Most feedback concerns Delivery Shipping.
The most common complaint theme is Loyalty, making up 9.4% of all theme mentions.
Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.
Star split and recent-versus-earlier sentiment.
Based on 600 analyzed reviews. Sentiment is slipping: 69.4% of reviews in the last three months were positive, compared with 93.8% in the three months before that.
