PRC Direct

Appliances & Home Electronics • United Kingdomwww.prcdirect.co.uk

Review data last updated August 10, 2026.

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Based on public reviews and response behavior.

Overall Score

52/100

+22.5 vs. last month4.74 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Appliances & Home Electronics companies

#91of 189

Top 48% · Upper Half

#1 (best)#189 (worst)

#89Peer

#90Peer

#91This company

#92Peer

#93Peer

Overall Customer Sentiment

Above Average

80% of reviews positive, 18% negative

80%

positive

Positive80%
Neutral2%
Negative18%

Sentiment Balance

Covering November 2024 — 14 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 86% of reviews in this period, with 7% negative and 7% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 594 reviews across the months with enough data to chart reliably (min 3/month), most recent: November 2024.

Sentiment has been declining over the period shown.

Theme Distribution

Share of theme mentions

Delivery Shipping

22.0%

Pricing

14.6%

Product Quality

14.3%

Customer Support

12.6%

Response Speed

12.3%

Most feedback concerns Delivery Shipping.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

MEDIUM28/100

28/100

signal score

•Built from a negative-review share of 26.0% across this company's analyzed reviews.
•1 review contain phrases that signal intent to leave, such as cancelling or switching provider.
•The share of negative reviews has held steady over time, so the trend doesn't move the score.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.7avg rating

5★

88.3%

4★

5.3%

3★

2.0%

2★

0.8%

1★

3.5%

Based on 600 analyzed reviews. Sentiment is holding steady: 93.0% of reviews in the last three months were positive, compared with 94.6% in the three months before that.

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