Perfume Plus Direct

Beauty & Wellness • United Kingdomwww.perfumeplusdirect.co.uk

Review data last updated August 10, 2026.

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Based on public reviews and response behavior.

Overall Score

64/100

+24.8 vs. last month4.57 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Beauty & Wellness companies

#98of 351

Top 28% · Upper Half

#1 (best)#351 (worst)

#96Peer

#97Peer

#98This company

#99Peer

#100Peer

Overall Customer Sentiment

Above Average

76% of reviews positive, 23% negative

76%

positive

Positive76%
Neutral1%
Negative23%

Sentiment Balance

Covering October 2024 — 10 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 90% of reviews in this period, with 10% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 599 reviews across the months with enough data to chart reliably (min 3/month), most recent: October 2024.

Sentiment has been holding steady over the period shown.

Theme Distribution

Share of theme mentions

Delivery Shipping

23.1%

Pricing

16.0%

Response Speed

15.9%

Product Quality

14.2%

Loyalty

9.6%

Most feedback concerns Delivery Shipping.

The most common complaint theme is Communication, making up 3.0% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

MEDIUM42/100

42/100

signal score

•Built from a negative-review share of 37.7% across this company's analyzed reviews.
•2 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•The share of negative reviews has held steady over time, so the trend doesn't move the score.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.6avg rating

5★

83.3%

4★

6.0%

3★

2.3%

2★

1.0%

1★

7.3%

Based on 600 analyzed reviews. Sentiment is holding steady: 100.0% of reviews in the last three months were positive, compared with 97.9% in the three months before that.

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