Parrot Essentials

Pet Products & Supplies • United Kingdomwww.parrotessentials.co.uk

Review data last updated August 10, 2026.

Request Custom AnalysisSign up free to see everything

Based on public reviews and response behavior.

Overall Score

54/100

+16.6 vs. last month4.81 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Pet Products & Supplies companies

#170of 263

Top 65% · Mid Pack

#1 (best)#263 (worst)

#168Peer

#169Peer

#170This company

#171Peer

#172Peer

Overall Customer Sentiment

Mid Pack

85% of reviews positive, 13% negative

85%

positive

Positive85%
Neutral2%
Negative13%

Sentiment Balance

Covering May 2024 — 6 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 83% of reviews in this period, with 17% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 577 reviews across the months with enough data to chart reliably (min 3/month), most recent: May 2024.

Sentiment has been declining over the period shown.

Theme Distribution

Share of theme mentions

Delivery Shipping

21.7%

Product Quality

18.1%

Response Speed

16.4%

Customer Support

14.4%

Loyalty

12.7%

Most feedback concerns Delivery Shipping.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

LOW7/100

7/100

signal score

•Built from a negative-review share of 17.0% across this company's analyzed reviews.
•Recent reviews are less negative than earlier ones, which pulls the signal down.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.8avg rating

5★

89.7%

4★

6.2%

3★

1.3%

2★

0.8%

1★

2.0%

Based on 600 analyzed reviews. Sentiment is improving: 90.0% of reviews in the last three months were positive, compared with 83.3% in the three months before that.

Unlock full insights