Customereye

Onedirect

Appliances & Home Electronics • Londonwww.onedirect.co.uk

Review data last updated .

Based on public reviews and response behavior.

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Overall Score

47/100
4.52 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Appliances & Home Electronics companies

#134of 189
Top 71% · Mid Pack
#1 (best)#189 (worst)
#132Peer
#133Peer
#134This company
#135Peer
#136Peer

Overall Customer Sentiment

Mid Pack

70% of reviews positive, 29% negative

70%
positive
  • Positive70%
  • Neutral1%
  • Negative28%

Sentiment Balance

Covering November 2024 — 14 reviews, not the company's full review history.

positive
  • Positive
  • Neutral
  • Negative

Takeaway: Positive sentiment accounts for 57% of reviews in this period, with 43% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 599 reviews across the months with enough data to chart reliably (min 3/month), most recent: November 2024.

Sentiment has been declining over the period shown.

Theme Distribution

Share of theme mentions

Delivery Shipping
20.7%
Customer Support
17.6%
Response Speed
14.6%
Product Quality
13.6%
Loyalty
8.6%

Most feedback concerns Delivery Shipping.

The most common complaint theme is Communication, making up 7.9% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

MEDIUM41/100
41/100
signal score
  • Built from a negative-review share of 40.7% across this company's analyzed reviews.
  • The share of negative reviews has held steady over time, so the trend doesn't move the score.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.5avg rating
5
80.0%
4
7.0%
3
3.7%
2
3.3%
1
6.0%

Based on 600 analyzed reviews. Sentiment is holding steady: 88.6% of reviews in the last three months were positive, compared with 91.4% in the three months before that.

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