New Directions Aromatics

Beauty & Wellness • United Stateswww.newdirectionsaromatics.com

Review data last updated August 10, 2026.

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Based on public reviews and response behavior.

Overall Score

48/100

4.12 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Beauty & Wellness companies

#289of 351

Top 82% · Bottom Tier

#1 (best)#351 (worst)

#287Peer

#288Peer

#289This company

#290Peer

#291Peer

Overall Customer Sentiment

Below Average

73% of reviews positive, 26% negative

73%

positive

Positive73%
Neutral2%
Negative26%

Sentiment Balance

Covering May 2024 — 3 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 100% of reviews in this period, with 0% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 594 reviews across the months with enough data to chart reliably (min 3/month), most recent: May 2024.

Sentiment has been declining over the period shown.

Theme Distribution

Share of theme mentions

Delivery Shipping

22.9%

Product Quality

20.9%

Loyalty

13.3%

Response Speed

10.0%

Pricing

9.0%

Most feedback concerns Delivery Shipping.

The most common complaint theme is Communication, making up 4.0% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

HIGH50/100

50/100

signal score

•Built from a negative-review share of 27.3% across this company's analyzed reviews.
•4 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•Recent reviews are more negative than earlier ones, which pushes the signal up.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.1avg rating

5★

70.0%

4★

6.3%

3★

5.0%

2★

3.3%

1★

15.3%

Based on 600 analyzed reviews. Sentiment is slipping: 42.9% of reviews in the last three months were positive, compared with 87.5% in the three months before that.

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