Beauty & Wellness • United Stateswww.newdirectionsaromatics.com
Review data last updated .
Based on public reviews and response behavior.
100 reviews over 1,020 days (about 3 per month). Busiest month: 27% of reviews. Languages: en 100%.
Beauty & Wellness average: score 64.6, rating 4.22 stars, reply rate 38.6%, over 2,562 ranked companies · benchmark 22 Oct 2026
Score
67.9
Industry average 64.6
3.3 above average
Rating
4.04
Industry average 4.22
0.18 below average
Reply rate
—
Industry average 38.6%
not measured
Among ranked Beauty & Wellness companies
Only companies with enough recent, scoreable reviews are ranked.
80% of reviews positive, 19% negative
Covering May 2024 — 3 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 100% of reviews in this period, with 0% negative and 0% neutral.
Share of theme mentions
Themes extracted from 100 analysed reviews.
Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 2,562 ranked companies in Beauty & Wellness (benchmark 22 Oct 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
The company replies to 7% of reviews against an industry average of 39%. Unanswered negative reviews are the most visible gap on the profile; a short public reply within days closes it.
"Product Quality" is the strongest recurring theme in the reviews: 63 mentions with a sentiment score of 87.00/100. It is the claim customers already make for the company; use their wording in acquisition and onboarding.
