Mobile & Telecom • United Kingdomwww.mobilephonesdirect.co.uk
Review data last updated .
Based on public reviews and response behavior.
600 reviews over 136 days (about 134 per month). Busiest month: 40% of reviews.
Mobile & Telecom average: score 53.2, rating 3.64 stars, reply rate 35.2%, over 402 ranked companies · benchmark 8 Oct 2026
Score
46.6
Industry average 53.2
6.6 below average
Rating
4.21
Industry average 3.64
0.57 above average
Reply rate
—
Industry average 35.2%
not measured
Among ranked Mobile & Telecom companies
Only companies with enough recent, scoreable reviews are ranked.
71% of reviews positive, 28% negative
Covering November 2024 — 237 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 74% of reviews in this period, with 25% negative and 1% neutral.
Share of theme mentions
Themes extracted from 600 analysed reviews.
Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 402 ranked companies in Mobile & Telecom (benchmark 8 Oct 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
The company replies to 98% of reviews against an industry average of 35%. Public replies are read by prospects as well as reviewers; keep the cadence, and answer negative reviews first.
"Customer Support" is the strongest recurring theme in the reviews: 300 mentions with a sentiment score of 72.85/100. It is the claim customers already make for the company; use their wording in acquisition and onboarding.
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