Mobile Phones Direct Ltd

Mobile & Telecom • United Kingdomwww.mobilephonesdirect.co.uk

Review data last updated August 10, 2026.

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Based on public reviews and response behavior.

Overall Score

47/100

+6.3 vs. last month4.21 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Mobile & Telecom companies

#68of 114

Top 60% · Mid Pack

#1 (best)#114 (worst)

#66Peer

#67Peer

#68This company

#69Peer

#70Peer

Overall Customer Sentiment

Mid Pack

71% of reviews positive, 28% negative

71%

positive

Positive71%
Neutral1%
Negative28%

Sentiment Balance

Covering November 2024 — 237 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 74% of reviews in this period, with 25% negative and 1% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 600 reviews across the months with enough data to chart reliably (min 3/month), most recent: November 2024.

Sentiment has been holding steady over the period shown.

Theme Distribution

Share of theme mentions

Customer Support

16.2%

Communication

15.0%

Delivery Shipping

13.3%

Response Speed

11.7%

Product Quality

11.1%

Most feedback concerns Customer Support.

The most common complaint theme is Problem Resolution, making up 5.2% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

MEDIUM43/100

43/100

signal score

•Built from a negative-review share of 38.7% across this company's analyzed reviews.
•2 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•The share of negative reviews has held steady over time, so the trend doesn't move the score.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.2avg rating

5★

76.3%

4★

2.8%

3★

2.2%

2★

2.3%

1★

16.3%

Based on 600 analyzed reviews. Sentiment is holding steady: 81.2% of reviews in the last three months were positive, compared with 82.0% in the three months before that.

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