Lulus

Apparel & Fashionwww.lulus.com

Review data last updated August 11, 2026.

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Based on public reviews and response behavior.

Overall Score

46/100

−8.3 vs. last month3.58 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Apparel & Fashion companies

#256of 330

Top 78% · Bottom Tier

#1 (best)#330 (worst)

#254Peer

#255Peer

#256This company

#257Peer

#258Peer

Overall Customer Sentiment

Below Average

69% of reviews positive, 30% negative

69%

positive

Positive69%
Neutral1%
Negative30%

Sentiment Balance

Covering October 2024 — 4 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 25% of reviews in this period, with 75% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 581 reviews across the months with enough data to chart reliably (min 3/month), most recent: October 2024.

Sentiment has been declining over the period shown.

Theme Distribution

Share of theme mentions

Loyalty

18.1%

Delivery Shipping

18.1%

Product Quality

17.2%

Pricing

11.0%

Customer Support

10.1%

Most feedback concerns Loyalty.

The most common complaint theme is Pricing, making up 11.0% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

MEDIUM34/100

34/100

signal score

•Built from a negative-review share of 24.3% across this company's analyzed reviews.
•11 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•Recent reviews are less negative than earlier ones, which pulls the signal down.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

3.6avg rating

5★

56.2%

4★

7.2%

3★

3.8%

2★

4.5%

1★

28.3%

Based on 600 analyzed reviews. Sentiment is improving: 42.1% of reviews in the last three months were positive, compared with 28.9% in the three months before that.

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