Based on public reviews and response behavior.
Among fully-analyzed Beauty & Wellness companies
65% of reviews positive, 34% negative
Covering July 2026 — 9 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 44% of reviews in this period, with 56% negative and 0% neutral.
Showing 1,029 reviews across the months with enough data to chart reliably (min 3/month), most recent: July 2026.
Sentiment has been declining over the period shown.
Share of theme mentions
Most feedback concerns Customer Support.
The most common complaint theme is Loyalty, making up 15.5% of all theme mentions.
Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.
Star split and recent-versus-earlier sentiment.
Based on 1,049 analyzed reviews. Sentiment is slipping: 12.9% of reviews in the last three months were positive, compared with 18.5% in the three months before that.
