Based on public reviews and response behavior.
Among fully-analyzed Apparel & Fashion companies
71% of reviews positive, 28% negative
Covering April 2015 — 23 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 78% of reviews in this period, with 22% negative and 0% neutral.
Showing 580 reviews across the months with enough data to chart reliably (min 3/month), most recent: April 2015.
Sentiment has been improving over the period shown.
Share of theme mentions
Most feedback concerns Delivery Shipping.
The most common complaint theme is Communication, making up 6.8% of all theme mentions.
Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.
Star split and recent-versus-earlier sentiment.
Based on 600 analyzed reviews. Sentiment is slipping: 66.7% of reviews in the last three months were positive, compared with 100.0% in the three months before that.
