Based on public reviews and response behavior.
Among fully-analyzed Apparel & Fashion companies
52% of reviews positive, 46% negative
Covering November 2024 — 109 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 95% of reviews in this period, with 4% negative and 1% neutral.
Showing 598 reviews across the months with enough data to chart reliably (min 3/month), most recent: November 2024.
Sentiment has been declining over the period shown.
Share of theme mentions
Most feedback concerns Customer Support.
The most common complaint theme is Customer Support, making up 20.8% of all theme mentions.
Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.
Star split and recent-versus-earlier sentiment.
Based on 600 analyzed reviews. Sentiment is improving: 90.6% of reviews in the last three months were positive, compared with 27.3% in the three months before that.
