Customereye

DuracellDirect

Appliances & Home Electronics • United Kingdomwww.duracelldirect.co.uk

Review data last updated .

Based on public reviews and response behavior.

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Overall Score

49/100
+2.2 vs. last month4.71 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Appliances & Home Electronics companies

#119of 189
Top 63% · Mid Pack
#1 (best)#189 (worst)
#117Peer
#118Peer
#119This company
#120Peer
#121Peer

Overall Customer Sentiment

Mid Pack

75% of reviews positive, 23% negative

75%
positive
  • Positive75%
  • Neutral2%
  • Negative23%

Sentiment Balance

Covering November 2024 — 39 reviews, not the company's full review history.

positive
  • Positive
  • Neutral
  • Negative

Takeaway: Positive sentiment accounts for 74% of reviews in this period, with 26% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 600 reviews across the months with enough data to chart reliably (min 3/month), most recent: November 2024.

Sentiment has been holding steady over the period shown.

Theme Distribution

Share of theme mentions

Onboarding
30.2%
Delivery Shipping
16.2%
Pricing
15.6%
Response Speed
9.4%
Product Quality
8.8%

Most feedback concerns Onboarding.

The most common complaint theme is Problem Resolution, making up 3.9% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

HIGH57/100
57/100
signal score
  • Built from a negative-review share of 42.0% across this company's analyzed reviews.
  • Recent reviews are more negative than earlier ones, which pushes the signal up.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.7avg rating
5
84.7%
4
8.5%
3
3.0%
2
0.7%
1
3.2%

Based on 600 analyzed reviews. Sentiment is slipping: 92.6% of reviews in the last three months were positive, compared with 99.0% in the three months before that.

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