Customereye

Cake Craft Company

Food & Beverage • United Kingdomwww.cakecraftcompany.com

Review data last updated .

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Based on public reviews and response behavior.

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Overall Score

56/100
−2.8 vs. last month3.83 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Food & Beverage companies

#210of 551
Top 38% · Upper Half
#1 (best)#551 (worst)
#208Peer
#209Peer
#210This company
#211Peer
#212Peer

Overall Customer Sentiment

Above Average

60% of reviews positive, 39% negative

60%
positive
  • Positive60%
  • Neutral1%
  • Negative39%

Sentiment Balance

Covering November 2024 — 11 reviews, not the company's full review history.

—
positive
  • Positive—
  • Neutral—
  • Negative—

Takeaway: Positive sentiment accounts for 82% of reviews in this period, with 18% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 587 reviews across the months with enough data to chart reliably (min 3/month), most recent: November 2024.

Sentiment has been improving over the period shown.

Theme Distribution

Share of theme mentions

Delivery Shipping
23.4%
Product Quality
14.2%
Response Speed
13.7%
Loyalty
12.9%
Customer Support
11.4%

Most feedback concerns Delivery Shipping.

The most common complaint theme is Delivery Shipping, making up 23.4% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

HIGH54/100
54/100
signal score
  • •Built from a negative-review share of 44.3% across this company's analyzed reviews.
  • •14 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
  • •Recent reviews are less negative than earlier ones, which pulls the signal down.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

3.8avg rating
5★
65.5%
4★
4.7%
3★
1.7%
2★
3.7%
1★
24.5%

Based on 600 analyzed reviews. Sentiment is improving: 96.0% of reviews in the last three months were positive, compared with 37.5% in the three months before that.

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