Boots

Beauty & Wellness • United Kingdomwww.boots.com

Review data last updated August 16, 2026.

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Based on public reviews and response behavior.

Overall Score

52/100

−1.2 vs. last month4.68 ★ average rating · 601 reviews

Competitive Performance Rank

Among fully-analyzed Beauty & Wellness companies

#243of 351

Top 69% · Mid Pack

#1 (best)#351 (worst)

#241Peer

#242Peer

#243This company

#244Peer

#245Peer

Overall Customer Sentiment

Mid Pack

80% of reviews positive, 18% negative

80%

positive

Positive80%
Neutral2%
Negative18%

Sentiment Balance

Covering December 2024 — 90 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 81% of reviews in this period, with 17% negative and 2% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 600 reviews across the months with enough data to chart reliably (min 3/month), most recent: December 2024.

Sentiment has been holding steady over the period shown.

Theme Distribution

Share of theme mentions

Customer Support

32.7%

Product Quality

15.6%

Loyalty

11.9%

Pricing

9.1%

Onboarding

7.6%

Most feedback concerns Customer Support.

The most common complaint theme is Response Speed, making up 5.0% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

LOW10/100

10/100

signal score

•Built from a negative-review share of 17.6% across this company's analyzed reviews.
•1 review contain phrases that signal intent to leave, such as cancelling or switching provider.
•Recent reviews are less negative than earlier ones, which pulls the signal down.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.7avg rating

5★

87.4%

4★

4.8%

3★

1.3%

2★

1.5%

1★

5.0%

Based on 601 analyzed reviews. Sentiment is improving: 93.7% of reviews in the last three months were positive, compared with 0.0% in the three months before that.

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