BHSF

Finance & Insurance • United Kingdomwww.bhsf.co.uk

Review data last updated August 16, 2026.

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Based on public reviews and response behavior.

Overall Score

50/100

4.77 ★ average rating · 613 reviews

Competitive Performance Rank

Among fully-analyzed Finance & Insurance companies

#272of 373

Top 73% · Mid Pack

#1 (best)#373 (worst)

#270Peer

#271Peer

#272This company

#273Peer

#274Peer

Overall Customer Sentiment

Mid Pack

76% of reviews positive, 23% negative

76%

positive

Positive76%
Neutral2%
Negative23%

Sentiment Balance

Covering December 2024 — 55 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 73% of reviews in this period, with 24% negative and 4% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 601 reviews across the months with enough data to chart reliably (min 3/month), most recent: December 2024.

Sentiment has been holding steady over the period shown.

Theme Distribution

Share of theme mentions

Customer Support

21.9%

Response Speed

19.9%

Onboarding

13.0%

Loyalty

11.9%

Product Quality

10.5%

Most feedback concerns Customer Support.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

MEDIUM40/100

40/100

signal score

•Built from a negative-review share of 22.5% across this company's analyzed reviews.
•1 review contain phrases that signal intent to leave, such as cancelling or switching provider.
•Recent reviews are more negative than earlier ones, which pushes the signal up.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.8avg rating

5★

90.7%

4★

3.9%

3★

1.0%

2★

1.0%

1★

3.4%

Based on 613 analyzed reviews. Sentiment is slipping: 0.0% of reviews in the last three months were positive, compared with 94.2% in the three months before that.

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